Brand
Making community demand for public space visible.
Logo Exploration
Different approaches to visualize our mission: mapping community demand for parks.
Hero Background
Different background treatments for the landing page hero section.
Preview: Topographic
THE PARK YOU WERE PROMISEDShow your city where
parks are needed
Drop a pin. Rally your neighbors. Give planners the data to prioritize parks in your community.
Enter your email
Get Early Access
Color Palette
A restrained palette that balances civic credibility with grassroots warmth.
Core Neutrals
Ink#1a1a1a
Ink Muted#525252
Slate#737373
Ash#a3a3a3
Fog#e5e5e5
Paper#fafafa
Accent (Interactive)
Accent#2d5a27
Accent Hover#234820
Accent Light#e8f0e7
Footer (Dark Mode)
Footer BG#2c3e2d
Mint#8abc83
Muted Text#a0aca1
Park Colors (Illustrative)
Park Green#86A641
Park Dark#58732F
Typography
Display / UI — DM SansMaking community demand visible
Regular 400Medium 500Semibold 600Bold 700
Mono / Data — Space Mono47 neighbors support this location
Regular 400Bold 700
Assets
Logo files and brand assets will be available for download when finalized.